Customer Retail Sales Analysis

The objective of this project is to understand customer behavior, identify sales trends, optimize inventory management, improve marketing strategies, and ultimately increase sales and profitability by leveraging insights from customer purchase data; this is achieved by analyzing patterns in shopping habits, product performance, and store performance to make informed business decisions.

Key Insights:
✪ The number of Female shoppers exceed the numbers of male shoppers.
✪ The payment method used by the majority of the customers was cash, while the debit card was the least payment method used.
✪ The majority of the customers were between the ages of 30-39 years.
✪ The average age of the customers was 43 years.

Recommendation
Regularly analyze these metrics and make adjustments to meet customer needs, improve the shopping experience, and drive revenue growth.